Seller Introduction Video

Check out our video resources to learn more about the buying and selling process

Pricing Strategy

We utilize principles of buyer psychology to optimize your financial outcome.

Our strategy involves establishing an auction-like atmosphere by showcasing the exceptional value your property offers at its given price point. This approach fosters healthy competition among potential buyers, rather than the buyer negotiating against you.

We look at real buyers who have purchased properties similar to yours to determine relevant properties which leads us to our price recommendation. This comprehensive evaluation enables us to determine the most appropriate pricing strategy for your unique situation.

The pricing pyramid graphically illustrates how deviations from market prices can impact our ability to attract potential buyers.

Cutting Edge Approach

The art of selling a property meets the science of marketing to deliver the BEST result.

Worldwide Reach

96% of homebuyers start their home search online so we cast a wide net to capture potential buyers across the internet

Hyperlocal Impact

We continue our marketing strategy by getting hyperlocal and ensuring that we capture every potential buyer in our local market.

Influential Messaging

We are connected to some of the most influential communities both locally and on the international real estate scale - and your property is our priority.

Maximum Exposure

We start by going BIG – making sure that your home looks incredible online and is in front of the right people, at the right time.

Your Home's Story, Told Digitally

We tell your property’s story through stunning professional photography, gorgeous virtual tours and an emotion-evoking digital neighborhood tour.

Marketing To Our Existing Database

In addition to the traditional marketing and distribution, we also have 7,000 buyers in our own database that we filter to find the buyers most likely to purchase your property.

Digital Marketing Ninjas At Your Service

We have our in house media team ready to make your home shine in front of qualified and motivated buyers.

Neighborhood Campaign

Buyers often find out about a neighborhood because they visit a friend or family member there. We activate your neighbors to drive more interest by mailing the neighbors personalized postcards to let them know your property is for sale.

Fee Structure

PRO

2.5%

~ Market on MLS with detailed description

~ Neighborhood Mailing

~ Professional Photography

~ Showings Done Via Supra Lockbox

~ Limited Targeted Ad Budget

~ Printed Flyers

PRO PLUS

Everything In Pro...

~ HD Magazine Quality Photography
~ Interactive Virtual Tour
~ Neighborhood Video Tour
~ Showings Done With Listing Team
~ Increased Targeted Ad Budget
~ One-Hour Staging Consultation

EPIC

Everything In Pro Plus...
~ Aerial Photography
~ Home Staging
~ Coordinating of Vendors
~ Cosmetic Enhancement As Needed
~ Expanded Targeted Ad Budget
~ Magazine Ad
~ Luxury Printed Brochures

* All commissions are negotiable

Your Selling Journey

The steps below will walk you through the steps in the home selling process.

STEP 1 | Sign Documents

When you're ready, you'll sign the listing agreement and necessary disclosures, which allows us to get to work for you.

>> DOWNLOAD OUR SELLER'S GUIDE

The listing agreement will contain details of your listing, including commission structure, timeframe your property will be exclusive for, and details about how your property will be marketed.

As you review each section, we will discuss any questions you may have about the process.

STEP 2 | Camera Ready: Preparing Your House for a Listing

Getting your home ready for a listing is one of the most time-consuming steps and one of the most important. Taking the time to do it well can increase the value of your home and attract more buyers with larger offers.

We will prep your listing for the market, including staging (if necessary), coordinating vendors and photography.

We'll also begin teasing your property to our network.

STEP 3 | The Launch

Your property listing will hit the market and we will begin our online marketing campaign to drive as much traffic to your property as possible.

During the launch event, we will preview your property to our network of potential buyers and your neighbors to help drive interest and buzz.

STEP 4 | Showings

We will continue to show your house until we receive a quality offer.

STEP 5 | Reviewing the Offer

Receiving your first quality offer is one of the most anticipated and exciting aspects of selling your home.

We will review the offer with you and negotiate the best terms for your sale to get you closer to your goals.

STEP 6 | Due Diligence Period & Closing

Once the contract is signed, the buyer will perform their due diligence, which may include licensed inspection and appraisal. The due diligence period can range between 7 and 45 days, typically buyers will close within 30 days.

Buyers are allowed a final walkthrough of the home right before closing and, unless negotiated otherwise, will take possesion of the house on the day of the closing.

During closing, the legal ownership of your home is transfered to the buyer. You will receive funds from the sale via wire transfer on the day of the closing.

Daniel Lussier | Lussier Real Estate

Real estate isn’t about the singular transaction. It’s about helping your family build generational wealth, which means I’m in it for the long haul with you and focused on your long-term wealth-building strategy through real estate.

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INTEGRITY
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EXCEPTIONAL SERVICE
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EXPERIENCE
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ACCOUNTABILITY

REVIEWS

Patricia Dummar

I want to take a moment to recommend Dan Lussier realtor. From our first conversation to the closing on my dad’s house, he displayed knowledge, professionalism, and expertise. We are a family of five siblings and he kept us all educated and informed, even communicating with my brother who lives in Hawaii. Dan helped us make educated decisions and I would absolutely use him again in the future. I would highly recommend him.

Stephen Capone

Daniel Lussier is an outstanding real estate professional in the Connecticut area. He managed the entire sale process—from start to finish—with exceptional organization, efficiency, and professionalism. His expertise and attention to detail made what could have been a complex transaction feel seamless. Dan handled the sale of our family home in Branford, Connecticut with the highest level of care and precision. I highly recommend him to anyone seeking a knowledgeable and reliable realtor. A Big Mahalo Dan Steve

Patricia Lussier

I had the pleasure of working with Daniel on the purchase of my first home. I had stressed about this process, but with his knowledge and guidance from start to finish, this was a wonderful experience. He took the time to understand exactly what I was looking for in my home, having patience while I looked for the one that felt just right!! Every option, every step, was explained so that I never felt in the dark or confused about what was going on. He has a great team of people around him and he did an amazing job keeping in touch with everyone, coordinating and making sure everything moved along easily for me. Many thanks to him as I now look forward to moving into and making memories in my new home!!

SELLER MARKETING PLAN